Steve Jobs and John
Chambers of Cisco

An Apple spokesperson describes as "silly" the lawsuit that Cisco filed yesterday against Apple for using Cisco’s iPhone® trademark.  Blawgletter doubts Apple’s characterization but also wonders whether Apple CEO Steve Jobs really minds the publicity so much.

Jobs’s unveiling of the "iPhone" on January 9 nudged articles about his role in Apple’s options-backdating scandal off the front page. 

Cisco’s lawsuit announcement the next day pushed them deeper. 

The Cisco press release notes that, for years, the company tried to negotiate a trademark deal with Apple but that Apple kinda sorta blew them off at the last minute.

Did Jobs just get too busy to talk with his friends at Cisco?  Or does he prefer media coverage of a "silly" legal problem over headlines about a grave one?

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