Will consumers of electric therapeutic massagers likely confuse the "Chi" brand with the "Chi Plus" brand? Shockingly, the U.S. Patent and Trademark Office’s Trademark Trial and Appeal Board said nu-uh. The Federal Circuit disagreed, holding yea-huh. China Healthways Institute, Inc. v. Wang, No. 06-1464 (Fed. Cir. June 22, 2007).